Gone are the days of creating a micro-niche website, publishing 20 articles, and ranking for competitive keywords.

Nowadays, Google prioritizes brands – not micro-niche websites.

Knowing this, you must position your website – whether small or large – as a brand.

This will become more of a necessity in the future, thanks to the increase of AI-generated content in production.

But how can you do this?

Well, it’s simple…

Expand your content library and become present on multiple platforms!

One of the best forms of content to expand into is video content.

It can be published on YouTube and nearly every social media platform.

Also, it can be repurposed faster than written content.

This will make it easier to expand your marketing efforts.

But wait, there’s more!

Not only can you earn additional revenue by publishing video content on YouTube, for example…

But you can also increase the multiple that your website will sell for.

(You can also increase your earnings per page with video ads!)

Think about it: wouldn’t you rather buy a website better protected against future Google updates and landscape changes?

Whether you keep your website for the long term or decide to sell it, you can’t go wrong by diversifying it into video content.